A form of this phenomenon may be observed when the "leadership" cult, so ever present in military, business and medical arenas, extols the virtue of, well, leadership, specifically their leadership, in producing, improving, and achieving some nebulous thing. Most importantly Leadership IS them. They employ the term reverently self-referential.
Heck, I come from the era when we were told, quite bitterly, "You won't have Dick Nixon to kick around any more."
Who said that? Right, Dick Nixon
That was in the 1960s. Or was it the 1950s? Anyway, then he came back. And we kicked him around some more. However, to his credit, he did use the first person singular when he told us, "I am not a crook."
The New York Crank