May 04, 2014
Life Lessons

I now count myself an early adherent to the life school of Ron Kaplan, chief executive of Trex, a manufacturer of outdoor decks. In today’s New York Times, he was asked, “How do you know which people to make your allies?” He replied, “By watching and listening. When people speak, you measure the variance between what they tell you is going to happen and what actually happens. The smaller the variance, the greater the credibility…”

This may at first strike you as a fancy restatement of the obvious, as it did me. But then I thought of the many pundits whose oracular certainties appear and reappear without end — yet are almost invariable proven wrong as to Mr. Kaplan’s “what actually happens.” I thought of Exhibit One, William Kristol, on the Iraq invasion and on the Affordable Care Act, to name two of many topics. I thought of the Times’s columnist Thomas Friedman on pretty much everything. I thought of the pompous talking-head David Gergen, and of the bloodthirsty military strategists John McCain and Lindsay Graham. Wrong, wrong, wrong time and again — but their confident predictions and prescriptions nevertheless continue to pop up time and again as VSPs (very serious pronouncements).

The Kaplan Principle seems therefore not to be obvious at all … and in any case its application is underutilized. Vastly. I have come to realize, as well, that under another banner the principle has been around for a while. In Western New York, where I grew up, we just disregarded someone who was wrong most of the time as being full of shit.


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Posted by A. David Tucker at May 04, 2014 05:09 PM
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Your trouble, A. David, is that you misunderstand the role of these gentlemen. Their job is not to be fair or factual or incisive or accurate or "right," as opposed to wrong. Their job is to persuade. They are not scholars or historians or reporters. They are in advertising. Would you expect an ad for reverse mortgages or Bud Lite to be true? Truth is not in their job description.

Posted by: Red Tide on May 6, 2014 12:39 PM
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