Tim Dickinson disassembles Roger Ailes in The Guardian, from which this excerpt comes. Dickinson writes that Nixon was married twice instead of once and that Ailes lives in New Jersey instead of Putnam County, New York. But no one’s perfect, and the rest of the piece looks pretty solid to me. Scary stuff.
Ailes knows exactly who is watching Fox News each day, and he is adept at playing to their darkest fears in the age of Obama. The network’s viewers are old, with a median age of 65. Ads cater to the immobile, the infirm and the incontinent, with appeals to join class action hip-replacement lawsuits, commercials for products such as Colon Flow and testimonials for the services of Liberator Medical (“Liberator gave me back the freedom I haven’t had since I started using catheters”). The audience is also almost exclusively white — only 1.38% of viewers are African-American. “Roger understands audiences,” says Rollins, the former Reagan consultant. “He knew how to target, which is what Fox News is all about.” The typical viewer of Sean Hannity’s show, to take the most stark example, is a pro-business (86%), Christian conservative (78%), Tea Party-backer (75%) with no college degree (66%), who is over 50 (65%), supports the NRA (73%), doesn’t back gay rights (78%) and thinks government “does too much” (84%)…
In fact, a study by the University of Maryland revealed that ignorance of Fox viewers actually increases the longer they watch the network. That’s because Ailes isn’t interested in providing people with information, or even a balanced range of perspectives. Like his political mentor, Richard Nixon, Ailes traffics in the emotions of victimisation.
“What Nixon did — and what Ailes does today in the age of Obama — is unravel and rewire one of the most powerful of human emotions: shame,” says Perlstein, the author of Nixonland. “He takes the shame of people who feel that they are being looked down on, and he mobilises it for political purposes. Roger Ailes is a direct link between the Nixonian politics of resentment and Sarah Palin’s politics of resentment. He’s the golden thread.”