July 25, 2011
The Simpletonís Diet

More evidence that we are, as a species, just patheticÖ

This (All links to PDFs):

In a field study, we collected data in a restaurant and manipulated bite size by providing diners with small or large forks. We found that diners consumed more from smaller rather than larger forks.


Very small but cumulated decreases in food intake may be sufficient to erase obesity over a period of years. We examine the effect of slight changes in the accessibility of different foods in a pay-by-weight-of-food salad bar in a cafeteria serving adults for the lunch period. Making a food slightly more difficult to reach (by varying its proximity by about 10 inches) or changing the serving utensil (spoon or tongs) modestly but reliably reduces intake, in the range of 8-16%.
And this:

In two studies, one a lab study and the other a real-world study, we examine the effect of manipulating the position of different foods on a restaurant menu. Items placed at the beginning or the end of the list of their category options were up to twice as popular as when they were placed in the center of the list. Given this effect, placing healthier menu items at the top or bottom of item lists and less healthy ones in their center (e.g., sugared drinks vs. calorie-free drinks) should result in some increase in favor of healthier food choices.



Posted by Jerome Doolittle at July 25, 2011 05:22 PM
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Now I know where all the money is to be made - it's in ridiculous food studies. Blowing the dust of my resume now!

Thanks, Jerry!

Posted by: Pat on July 26, 2011 4:40 AM

It may be true but it will never work in America. The low priced items will be placed here where they will be eaten most. And that usually means the most horrid items will tend to be placed in the most accessible spots. In fact, with the rise of the buffet in America, this science may already be known and used and may be a reason why people have gotten so fat. I should know, I used to be skinny myself.

Avoid buffets like the plague. Bring back what we in the south used to call "meat three and tea". One meat three vegetables (or fruit) - 3 only but you pick- and a glass of tea. Preferably unsweetened.

Posted by: Buck on July 28, 2011 8:50 AM
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