December 09, 2008
Obarbie Mania

Are you excited? I am:

Having watched Barbie lose market share to younger competitors such as Bratz and Hannah Montana, the world’s largest toymaker is using the doll’s 50th anniversary to relaunch it in a blizzard of worldwide events, starting with the opening of an experimental 36,000 sq ft flagship store in Shanghai.

The store will be a pink mecca for all things Barbie and will attempt to broaden the doll’s appeal to older girls and their mothers.



Posted by Jerome Doolittle at December 09, 2008 10:14 AM
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Barbie Shangaied! And last night the Chinese bought the nation's best law firm, Boston Legal. What's next? Diet Pepsi? The Mormon Church? NASCAR? Old Glory itself?

Posted by: Mamasan on December 9, 2008 12:41 PM
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