If only the poor guys just took their time, read more, looked at the world a little more closely. Then they might… Well, no actually. It turns out that’s not the problem. The base is hardcore because it’s hardwired:
In a simple experiment reported today in the journal Nature Neuroscience, scientists at New York University and UCLA show that political orientation is related to differences in how the brain processes information.
Previous psychological studies have found that conservatives tend to be more structured and persistent in their judgments whereas liberals are more open to new experiences. The latest study found those traits are not confined to political situations but also influence everyday decisions.
The results show “there are two cognitive styles — a liberal style and a conservative style,” said UCLA neurologist Dr. Marco Iacoboni, who was not connected to the latest research…
Liberals had more brain activity and made fewer mistakes than conservatives when they saw a W, researchers said.