June 13, 2007
Rove Loves Him Some Astroroots

The Author of Authenticity is at it again. He understands where the real netroots lie. He just doesn’t get immigration. Or maybe he hasn’t processed having been exposed in the US Attorney scandal.

Anyway, it’s more fun in some ways to see the Cheney administration fall than was the case with Nixon, mainly because you can see this one coming a mile away; back then I’d given up.

Launching the blog offensive

Aides said it was Rove’s idea to focus on blogs. After vetting by policy experts, responses have been posted on a wide range of blogs under the names of Kerrie Rushton and Nicholas Thompson, both associate directors in the Office of Strategic Initiatives, which falls under Rove’s domain.

“We had to be nimble,” said White House Communications Director Kevin Sullivan, who is coordinating the administration’s public relations strategy. “The idea was to not let inaccurate or misleading statements become part of the conventional wisdom.”

Two problems: they don’t have much experience with distributing accurate information, and the most irate part of the audience isn’t known for its listening skills.

Erick-Woods Erickson, the managing editor of Redstate.com, which is the largest right-of-center community on the Internet, praised the White House for an aggressive effort to get out its points and corrections to opponents’ postings.

“In my four years of active participation in blogs, I have never seen anything like this on any issue, including the president’s reelection,” Erickson said in an e-mail. “Had the White House been as aggressive on the war, Social Security reform, health care reform, etc., it might be winning on those issues. Somehow, though, it chose to pick the one issue least popular with the base to claim as their hill to die on.”

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Posted by Chuck Dupree at June 13, 2007 04:55 PM
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